Landing Page Platform

Landing pages that turn
more clicks into customers.

You're already paying for traffic. Leadpages makes sure more of it converts. AI creates your page in 60 seconds, then automatically tests different versions and sends each visitor to the one that works best. A/B testing, Smart Traffic, and heatmaps included. No extra tools. Starting at $99/mo.

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See How It Works
14-day free trialNo traffic capsA/B testing from $99/mo

Sound Familiar?

Your landing pages are costing you customers.

Most marketing teams launch pages and move on. Without testing and optimization, you're leaving revenue on the table every day.

Ad spend is leaking

You're driving paid traffic to pages that convert at 2-3%. A single percentage point lift on a $3,000-$5,000/mo ad budget can recover hundreds in wasted spend every month.

Too many tools, not enough insight

Your landing page builder, A/B testing tool, analytics suite, and heatmap software are four different subscriptions with four different logins. Data lives in silos.

No dedicated CRO specialist

Enterprise teams have full-time optimization specialists. Your marketing team wears ten hats. Testing falls to whoever has time — which means it doesn't happen.

Pages go live and never improve

You launch a campaign page, move to the next project, and never revisit. Meanwhile every visitor sees the same underperforming version month after month.

Everything You Need

One platform for landing pages, testing, and optimization.

Stop stitching together five tools. Leadpages combines page building, A/B testing, traffic optimization, heatmaps, and analytics in one place.

INCLUDED

AI Page CreationAll plans

Describe your campaign goal and Leadpages generates a conversion-optimized landing page in 60 seconds — copy, layout, and design included.

A/B TestingGrow+

Test headlines, hero images, CTAs, and full page variants. Statistical significance is calculated automatically so you know when a winner is real.

Smart Traffic™Optimize+

AI analyzes visitor attributes and routes each person to the variant most likely to convert — automatically, in real time, with no manual rules.

Heatmaps & Click TrackingOptimize+

See exactly where visitors click, how far they scroll, and where attention drops off. Prioritize changes based on real behavior, not guesses.

Dynamic Text ReplacementGrow+

Automatically match landing page headlines to the ad keyword that brought each visitor. Higher relevance scores, lower CPC, more conversions.

IntegrationsAll plans

Connect to HubSpot, Salesforce, Mailchimp, Zapier, webhooks, and dozens more. Leads flow into your CRM and email platform in real time.

How It Works

Three steps. Sixty seconds. Done.

No templates to browse. No drag-and-drop to figure out. Just tell the AI what your campaign needs and watch it build your page.

1

Describe your campaign

"I need a landing page for my accounting firm's free consultation offer. Include a booking form and client testimonials." That's all you need to say.

2

AI builds your page

In about 60 seconds, you have a conversion-optimized page with your copy, a lead capture form, and a layout designed for your campaign goal. Already mobile-friendly.

3

Launch, test, and optimize

Publish to your domain, create A/B variants with one click, and let Smart Traffic route visitors to the highest-converting version automatically.

Compare

How Leadpages stacks up against the competition

A/B testing at $99/mo. No traffic caps at any tier. Here's how that compares.

FeatureLeadpagesUnbounceInstapageClickFunnelsHubSpot
A/B TestingGrow ($99)$249/mo$199/mo$297/moProfessional ($800+)
Smart Traffic (AI routing)Optimize ($199)$249/moNot availableNot availableNot available
HeatmapsOptimize ($199)Not availableEnterprise onlyNot availableNot available
Traffic CapsNone25K-50K15K-30KNoneNone
AI Page BuilderAll plansLimitedNot availableLimitedNot available
Dynamic Text ReplacementGrow ($99)$249/mo$199/moNot availableNot available
CRM IntegrationsAll plansAll plansAll plansLimitedNative
Custom DomainsAll plansAll plansAll plansAll plansStarter+
Starting Price$99/mo$99/mo (no A/B)$199/mo$97/mo (no A/B)$20/mo (no landing pages)

No traffic caps at any plan. Unbounce and Instapage charge overage fees or force upgrades when you exceed visitor limits.

Pricing verified March 2026. Feature availability subject to vendor updates.

See full pricing →

Built For Your Industry

Landing pages that convert across every vertical.

From SaaS free trials to real estate open houses, Leadpages powers high-converting campaigns for teams of every size.

SaaS

Build demo request, free trial signup, and webinar registration pages that convert. A/B test messaging for different buyer personas automatically.

E-commerce

Launch product landing pages, seasonal promotions, and cart abandonment offers. Dynamic text replacement matches every ad keyword to the right product page.

Professional Services

Generate consultation booking pages, case study downloads, and lead qualification forms. Smart Traffic routes prospects to the variant that resonates with their industry.

Financial Services

Create compliant landing pages for loan applications, investment seminars, and insurance quotes. Built-in SSL and enterprise-grade hosting meet security requirements.

Real Estate Teams

Build property listing pages, open house registrations, and buyer guide download funnels. Capture leads and route them to the right agent automatically.

Marketing Agencies

Manage client landing pages under separate sub-accounts. White-label reporting, team permissions, and centralized billing simplify multi-client operations.

Simple Pricing

No traffic caps.
No per-page charges.

Every plan includes unlimited landing pages, unlimited traffic, and A/B testing. No surprise fees. Start free, upgrade when you're ready.

Grow

$99/month

Build and test landing pages

  • AI page builder
  • A/B testing
  • Lead capture forms
  • Dynamic text replacement
  • Custom domain + free SSL
  • Analytics dashboard
  • Email integrations
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Most Popular

Optimize

$199/month

Optimize with AI-powered traffic routing

  • Everything in Grow
  • Smart Traffic™
  • Heatmaps & click tracking
  • Advanced analytics
  • Priority support
Start Free Trial

Scale

$399/month

Enterprise features for high-volume teams

  • Everything in Optimize
  • Unlimited sub-accounts
  • 36-month data retention
  • Advanced integrations
  • Dedicated success manager
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14-day free trial on all plans. No credit card required.

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FAQ

Frequently asked questions

Leadpages includes A/B testing on the $99/mo Grow plan — Unbounce charges $249/mo and Instapage $199/mo for the same feature. Leadpages also has no traffic caps on any plan, while competitors limit you to 25K-50K visitors before overage charges kick in.
Smart Traffic is Leadpages' AI-powered optimization engine (available on Optimize and Scale plans). It analyzes visitor attributes — device, location, referral source, and more — and routes each person to the landing page variant most likely to convert them. It works automatically with no manual rules required.
No. The AI page builder creates a complete, conversion-optimized landing page from a text description in about 60 seconds. You can edit any element by clicking on it or by asking the AI to make changes. No code, no design tools, no developer needed.
Yes. A/B testing is included on every paid plan starting at Grow ($99/mo). You can test headlines, hero images, CTAs, form fields, and full page variants. Statistical significance is calculated automatically.
DTR automatically swaps your landing page headline to match the exact keyword a visitor searched for. If someone clicks an ad for 'enterprise CRM demo,' they see that phrase in your headline instead of a generic one. This improves Quality Scores, lowers CPC, and increases conversions.
Leadpages connects natively to HubSpot, Salesforce, Mailchimp, ActiveCampaign, ConvertKit, Zapier, webhooks, Google Analytics, and dozens more. Leads flow into your CRM or email platform in real time — no CSV exports.
No. Every Leadpages plan includes unlimited landing pages and unlimited traffic. There are no overage fees, no per-visitor charges, and no per-page limits. This is a key differentiator from Unbounce and Instapage, which both impose traffic caps.
Every plan includes real-time conversion tracking, visitor counts, and form submission data. Optimize and Scale plans add heatmaps, click tracking, scroll depth maps, and advanced audience insights. Data retention ranges from 12 months (Grow) to 36 months (Scale).
Yes. Connect your own domain on any paid plan — your landing pages live at yourbrand.com/campaign, not a generic URL. Free SSL is included automatically.
The trial gives you full access to your chosen plan's features with no restrictions. Build pages, run A/B tests, connect integrations, and publish to your domain. No credit card is required to start. If you don't upgrade after 14 days, your account simply pauses.

Start Optimizing

Your landing pages should get
smarter with every visitor.

14-day free trial. No credit card required. No traffic caps on any plan. Build your first page in 60 seconds.

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