Visitor Intelligence
Know who's on your pages.
Before they fill out a form.
Identify companies. Enrich leads. Score every visitor against your ICP. Then personalize the page they're looking at, automatically. Only Leadpages connects all four in one platform.
2,000+
Visitor IDs per month at Grow
0-100
ICP score on every visitor
$0
Extra tools to buy
Dashboard: Identified Visitor List
Company names, job titles, ICP scores (color-coded 92, 74, 31, 15), and source columns. Browser chrome frame.
Why Leadpages
Other tools identify visitors. Only Leadpages acts on what it finds.
Most visitor ID tools hand you a spreadsheet of company names. Leadpages identifies the visitor, scores them, personalizes the page they're looking at, and optimizes toward conversion. One closed loop. No exports, no separate tools, no manual steps.
The old way
Leadpages
| The old way | Leadpages |
|---|---|
| Identify visitor | Identify visitor ✓ |
| Export to spreadsheet | Score against your ICP ✓ |
| Import to personalization tool | Personalize page in real time ✓ |
| Manually set up A/B test | Auto-optimize which version converts ✓ |
| 3 tools, 3 logins, $52K-118K/yr | One platform. $99/mo. |
What's Built In
Identify. Enrich. Score. Personalize. Recognize.
Every anonymous click is a lead you already paid for.
You bought that traffic. Now see who it is: company, industry, role, contact info. No forms needed. The pixel is already built into every page you publish.
Your rep wastes 15 minutes researching every lead. This fixes that.
Form submissions get enriched with company, role, tech stack, and ICP score before they hit your CRM. Your rep sees the full picture instantly. First call in two minutes, not twenty.
Before/After Enrichment
Left: 'What your form captures' (name, email). Right: 'What your CRM receives' (same lead + 10 enriched fields).
You're treating all traffic equally. It isn't.
Define your ideal customer. Every identified visitor gets scored 0-100 against that profile. VP of Marketing at a 500-person SaaS company? 92. Freelancer? 15. Now you know which campaigns, channels, and pages attract the buyers, not just the browsers.
ICP Score Distribution
Color-coded bar chart: green (80-100), blue (60-79), amber (40-59), gray (below 40).
Your best prospects see a generic page. They deserve better.
High-ICP visitors automatically see enterprise messaging and 'Talk to Sales.' Everyone else sees self-serve pricing. Server-side, zero flicker. The system continuously learns which version converts best for each audience. Same URL, different experience, higher conversion.
Built for marketing teams.
Enterprise case study
They came back. You'd never know without this.
A prospect visits Monday, returns Thursday, converts Tuesday. Most tools see three strangers. You see one buyer journey, with full context at every step. Return visits don't consume credits.
Visitor Timeline
One contact, 3 visits over 8 days. Visual dots on a timeline with page names and durations.
How It Works
Three steps. Nothing to install.
Publish your page.
Pixel is built in. Nothing to install.
Visitors get identified and scored.
Real-time resolution + ICP scoring. Results in your dashboard instantly.
Act on what you see.
Enrich leads. Personalize pages. Route high-ICP visitors to sales. Shift ad budget to what works.
What You're Replacing
$52,000/yr in separate tools. Or $99/mo, built in.
Leadpages
$1,188
/yr
All of the above. One platform.
Plans
Every plan includes Visitor Intelligence.
Grow
$99/mo
- ✓2,000 visitor IDs/mo
- ✓1,000 lead enrichments/mo
- ✓25 integrations
Optimize
$199/mo
- ✓5,000 visitor IDs/mo
- ✓2,500 lead enrichments/mo
- ✓125 integrations
- ✓In-editor heatmaps
- ✓Performance alerts
Scale
$399/mo
- ✓10,000 visitor IDs/mo
- ✓5,000 lead enrichments/mo
- ✓300+ integrations
- ✓In-editor heatmaps
- ✓Performance alerts
Shared across all plans: ICP scoring, audience segments, A/B testing, Smart Traffic, heatmaps, full optimization loop. No traffic caps.
Built For
For performance marketers
You spend $10K+/mo on ads and report on clicks, not pipeline quality.
Visitor Intelligence scores every visitor against your ICP by campaign source. You see which spend attracts buyers, not browsers.
Reallocate budget based on visitor quality, not vanity metrics.
For sales-led teams
Your SDR spends more time researching leads than talking to them.
Every form submission arrives pre-enriched: company, role, tech stack, intent signals, ICP score. Full context before the phone rings.
First call in 2 minutes. Full context. No manual research.
For conversion-obsessed marketers
Enterprise and SMB visitors land on the same page. Your conversion rate shows it.
Personalization rules swap content by visitor segment. Auto-optimization learns which version converts best. One URL, multiple experiences.
Higher conversion on your highest-value traffic. Automatically.
Questions
Every day without this, qualified visitors leave your pages unnamed.
You already paid for the click. See who clicked.
No credit card required. Cancel anytime.
What teams are saying
Teams that switched to Leadpages for visitor intelligence.
[Name]
Marketing Director, [Company]
[Name]
Head of Growth, [Company]
[Name]
VP Sales, [Company]