Lead Capture Forms

Every page captures leads.
And tells you who they are.

Built-in forms on every page. Submissions sync to your CRM automatically. Visitor enrichment reveals company, job title, and industry before they even submit.

12 native integrationsConnects to any toolCSV export included
Lead Inbox3 new submissions
jane@acmecorp.com2m ago
Acme Corp
VP Marketing
SaaS
mark@startupxyz.io8m ago
StartupXYZ
Head of Growth
Enriched automatically · Synced to HubSpot

Why Leadpages

Other platforms collect form data. We tell you who submitted it.

Enrichment, A/B testing, and CRM sync built into every form. No separate tools. No extra cost.

See who's visiting before they submit

Company, job title, industry. Visitor enrichment included on Grow.

A/B test which form converts

Split traffic across form variants. Statistically validated results.

CRM syncs in real time

HubSpot, Salesforce, Mailchimp, and 9 more. No Zapier middleman.

Edit forms visually

Click any field. Change type, label, required. 8 field types, no code.

Send data anywhere

Connect to Zapier, Make, n8n, or any tool with an API. Secure delivery, automatic.

Export and go

CSV export. All submissions or a filtered selection. One click.

Integrations

Leads land in your CRM. Not your inbox.

12 native integrations. Connect to anything else via Zapier, Make, or a custom API. Leads route the moment someone submits.

NATIVE INTEGRATIONS
H

HubSpot

CRM

SF

Salesforce

CRM

M

Mailchimp

Email

AC

ActiveCampaign

Email

G

Google Sheets

Spreadsheet

S

Slack

Notifications

P

Pipedrive

CRM

Z

Zoho CRM

CRM

CU

ClickUp

Tasks

FS

Freshsales

CRM

CL

Close

CRM

Cu

Copper

CRM

Need something else? Every form can send data to any tool with an API: Zapier, Make, n8n, or your own custom endpoint. Delivery is automatic and secure.

How It Works

Publish. Capture. Optimize.

No embed codes. No third-party form subscriptions. Lead capture is part of every page you create.

1

Create your page

AI generates your page with forms included. Brand kit applied automatically.

2

Connect your CRM

13 automation templates. HubSpot, Salesforce, Mailchimp. One click.

3

Optimize and convert

A/B test which form converts. Check enrichment data in your Lead Inbox.

What You Can Do

Things you can't do with a standalone form tool.

Enrichment, CRM sync, and A/B testing on the same page where you capture the lead.

Know the lead before the call

Only on Leadpages

Enrichment shows company and job title before they submit. Your follow-up references their industry. They wonder how you knew.

Demo request to deal in 30 seconds

CRM sync

Form submit creates a HubSpot deal and pings your sales team on Slack. No manual entry. No lag.

Prove which ad campaign converts

Attribution

Submissions land in Salesforce with UTM data intact. Your ROAS reporting writes itself.

Test 3 fields vs. 5 fields

A/B testing

A/B test two form variants. Leadpages splits traffic and tells you which one gets more submissions. No guessing.

How We Compare

Enrichment and A/B testing included. Not upsold.

Leadpages (Grow)InstapageUnbounceHubSpot
Visitor EnrichmentIncludedNoNoPaid add-on
A/B Test FormsIncluded$199/mo plan$112/mo plan$890/mo plan
Native CRM Integrations12 directZapier at baseZapier at baseHubSpot CRM only
Traffic CapsNone15,000 visitors20,000 visitorsNone
Starting Price (forms)$99/mo$79/mo (annual)$99/moFree

Pricing as of March 2026. Check competitor sites for current plans and caps.

FAQ

Questions about lead capture

No. Every Leadpages landing page includes built-in forms. Click any field to edit it, add new fields from 8 types (text, email, phone, number, URL, text area, dropdown, checkbox), or remove what you don't need. No Typeform, no JotForm, no embed codes.
Leadpages connects natively to HubSpot, Salesforce, Pipedrive, Mailchimp, ActiveCampaign, Zoho CRM, Freshsales, Close, Copper, Google Sheets, Slack, and ClickUp. For anything else, send form data automatically to Zapier, Make, n8n, or any tool with an API.
Yes. Form submission is a first-class conversion goal in Leadpages. Create variants with different field counts, layouts, or button copy. Traffic splits automatically and results are statistically validated. On the Optimize tier, Smart Traffic routes visitors to the best-converting variant.
Leadpages resolves anonymous visitor IPs to reveal company name, job title, and industry in your Lead Inbox, even before they submit a form. Filter by identified vs. anonymous to focus on leads that match your ICP. Available on Grow ($99/mo) and above.
Yes. Export all submissions or just your current filtered selection as a clean CSV. One click from your dashboard. Included on every plan.
Yes. Every form can automatically send submission data to any tool with an API. Set the destination URL and Leadpages delivers the data securely on every submit. Use this to trigger Slack alerts, update databases, start automation sequences, or connect to Zapier, Make, and n8n.
Yes. Form collection, the Lead Inbox, CSV export, and the visual form editor are included on every Leadpages plan. Integration limits and enrichment quotas scale with your tier.

Start Capturing Leads

Your forms should do more than
collect email addresses.

Capture leads. See who they are. Route them to your CRM. Test which form converts. One platform.

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