Product / Analytics
Landing page analytics,
built into every page.
The only landing page platform with a full analytics dashboard, heatmaps, and visitor intelligence built in. Your page data lives in five different tabs right now. We put it in one.
3
Heatmap types (click, scroll, attention)
0
Extra tools needed
90 days
Analytics retention (up to 36mo coming soon)
Analytics Dashboard Overview
Full-width screenshot of the Leadpages analytics dashboard showing KPI cards at top (pageviews, unique visitors, conversion rate, bounce rate), a daily time series chart, top pages widget, and device/source breakdowns.
The Real Issue
Your page data lives in five different tabs.
GA4 for traffic. Hotjar for heatmaps. A spreadsheet for conversion tracking. Your page platform for editing. By the time you find the insight, you've lost the context.
You know your conversion rate. But you don't know why it's that number. Are visitors clicking the wrong element? Dropping off before the CTA? Ignoring your best section?
Most landing page platforms don't include analytics. They expect you to bolt on third-party tools, switch between tabs, and piece together the story yourself. Leadpages puts the data next to the page. See the problem, fix the problem, in one place.
What You See
Every landing page tracks what matters. Automatically.
Every published page tracks pageviews, unique visitors, sessions, conversions, bounce rate, and average scroll depth automatically. No setup, no tracking code, no configuration. The full analytics dashboard is included on every Leadpages plan.
Conversion Tracking
Track form submissions, button clicks, and offsite conversions automatically. Every conversion event is tied to the page and session that generated it. The offsite conversion pixel tracks what happens after the click, even on external checkout pages.
Device & Source Breakdown
Desktop, mobile, tablet. Organic, paid, social, direct. See where your traffic comes from and how each segment converts. Both are tracked via first-party data on every page.
Period-Over-Period Comparison
The dashboard automatically compares your current date range to the previous period. Views up 12%? Bounce rate down? You'll see the trend without pulling a report.
Dashboard Detail View
Cropped view of the analytics dashboard showing 4 KPI cards in a row: Pageviews (2,847, +12%), Unique Visitors (892, +8%), Conversion Rate (3.4%, +0.6%), Bounce Rate (42%, -3%). Below, a daily time series chart with date range selector and Top Sources breakdown.
See What Visitors Do
Click tracking. Scroll depth. Attention maps. Built in.
Three types of heatmaps show you exactly how visitors interact with your landing pages.
Click heatmaps
Show where people tap and click. Find dead zones, missed CTAs, and elements getting clicks they shouldn't. Viewport-aware tracking captures every interaction regardless of screen size.
Scroll depth tracking
Shows how far down the page visitors get. See exactly where people stop scrolling. If 70% of visitors never reach your CTA, you'll know.
Attention maps
Show which sections hold engagement and which get skipped. Dwell-time tracking measures where visitors spend time, not just where they scroll past.
All three are built into the platform. Not a separate tool, not a separate login, not a separate invoice.
Heatmap Triptych
Three side-by-side screenshots showing the same landing page with each heatmap type overlaid. Left: Click heatmap. Center: Scroll depth with gradient overlay. Right: Attention map with warm/cool zones. Each panel labeled.
In-Context Intelligence
See the data while you're editing the page.
The Insights panel opens right inside the editor. One click on the eye icon in the toolbar. No tab switching. No separate login.
Traffic & Performance
Views, unique visitors, conversion rate, bounce rate, average time on page, device breakdown, and top traffic sources for the page you're looking at. The metrics you'd normally check in a separate analytics tool, right next to the page you're editing.
Audience Intelligence
See who's visiting your pages: top companies by visit count, industries, job functions, company sizes, and ICP match scores. Anonymous traffic becomes actionable data.
The insight and the edit happen in the same place. See that mobile bounce rate is high? Fix the mobile layout. Right there.
Insights Panel Open in Editor
Screenshot of the Leadpages editor with the Insights panel open as a draggable overlay. Panel header shows "Insights" with "Last 30 days" label. Two tabs: "Traffic & Performance" (active) and "Audience Intelligence." Metrics visible: Views, Visitors, Conv Rate, Bounce, Avg Time. Device split bar and Top Sources list below.
Your Data, Long-Term
Analytics retention that scales with your plan.
Every tier includes built-in analytics retention. No third-party storage. No data exports required to keep your history alive.
| Plan | Retention | What's Included |
|---|---|---|
| Grow ($99/mo) | 12 months | Full dashboard, conversion tracking, device/source breakdown, Insights panel |
| Optimize ($199/mo) | 24 months | Everything in Grow + heatmaps, Smart Traffic, audience intelligence |
| Scale ($399/mo) | 36 months + data warehouse export | Everything in Optimize + BigQuery/S3 export, performance alerts |
Why This Matters
Other landing page platforms don't include analytics. We do.
Most landing page platforms show you a conversion count and call it analytics. For anything deeper, you need Hotjar ($39-99/mo), GA4 (free but separate), and a spreadsheet to connect the dots.
Leadpages includes a full analytics dashboard with pageviews, unique visitors, conversion rate, bounce rate, source/device breakdowns, and period-over-period comparison. Plus an in-editor Insights panel and audience intelligence. At the Optimize tier, add three types of heatmaps. The data lives next to the page. The insight and the fix happen in the same workflow.
| Feature | Leadpages | Unbounce | Instapage | Standalone Tools |
|---|---|---|---|---|
| Built-in analytics dashboard | Yes, all plans | Basic stats only | Basic stats only | GA4 (free, separate) |
| Pageviews, unique visitors, bounce rate | Yes, all plans | Pageviews only | Pageviews + conversions | GA4 (free, separate) |
| Conversion tracking (form, click, offsite) | Yes, all plans | Limited | Limited | Requires setup |
| In-editor Insights panel | Yes | No | No | N/A |
| Traffic source breakdown | Yes, all plans | Limited | Limited | GA4 (free, separate) |
| Click heatmaps | Optimize $199+ | No (needs Hotjar) | Enterprise only | Hotjar $39-99/mo |
| Scroll depth tracking | Optimize $199+ | No (needs Hotjar) | Enterprise only | Hotjar $39-99/mo |
| Attention heatmaps | Optimize $199+ | No | No | Hotjar $99+/mo |
| Audience intelligence | Optimize $199+ | No | No | Clearbit $99+/mo |
| Data retention | 12 to 36 months (by plan) | 12 months | Varies | GA4: 14 months |
| Performance alerts | Planned (Optimize+) | No | No | Custom setup |
This isn't about replacing GA4. GA4 tracks your whole site. Leadpages analytics tracks what matters on your landing pages: who's visiting, what they're clicking, where they're dropping off, and whether they're converting. Purpose-built for the pages that drive revenue.
The Workflow
Publish. Track. See. Fix.
Publish your page.
Analytics tracking starts automatically. No code snippets. No tag manager configuration. No setup.
Traffic arrives.
Every visit, click, scroll, and conversion is tracked. First-party data, collected on your pages, owned by you.
See what's happening.
Open your dashboard or the in-editor Insights panel. Pageviews, bounce rates, heatmaps, audience data. All in one view.
Fix what's not working.
Scroll depth shows the drop-off? Move the CTA. Click heatmap shows dead zones? Redesign the section. Same platform, same workflow.
4-Step Flow Diagram
Horizontal 4-step visual. Each step is a card or icon: Publish, Traffic, Dashboard, Edit. Connected with arrows.
Common Questions
Frequently asked questions
Your pages are collecting data right now.
Are you seeing it?
Start your free trial. Built-in analytics, conversion tracking, and heatmaps on every landing page.