Your brand kit. Applied to every page you create.

A brand kit is a centralized profile that stores your visual identity, brand voice, and business context so AI can generate on-brand landing pages automatically. In Leadpages, a brand kit includes colors, fonts, logos, tone and writing style, vocabulary preferences, industry, target audience, and value propositions. Set it up once and every page AI creates matches your brand without manual styling.

Paste your website URL during setup. Leadpages crawls your site, analyzes your CSS, uses Brandfetch for logo and color detection, and AI to identify your brand personality and tone. You review everything in a guided wizard and confirm or adjust before saving. No manual entry required unless you want to fine-tune the results.

Multi-kit support is on the roadmap. When it launches, agencies and multi-brand businesses will be able to create separate brand kits for each client or product line, select a kit before creating a page, and have AI use that brand's complete identity for generation. Today, you can create and fully customize your primary brand kit.

Yes. Brand voice settings (tone, personality, writing style, vocabulary preferences) are injected into the AI prompt. When AI writes headlines, body copy, and CTAs, it uses your brand voice as context. The result sounds like your brand, not like generic AI output.

Yes. Brand kits have a full editor for colors, fonts, logos, voice settings, and business context. Changes apply to all new pages created with that kit. Existing pages retain their original styling unless you choose to reapply the updated kit.

Colors (primary, secondary, accent, text, background, plus custom additions). Typography (heading font, body font, size scale). Logos (primary, alternate, favicon). Brand voice (tone, personality, writing style, vocabulary preferences, example copy). Business context (name, description, industry, target audience, value propositions). Button and link styles.

Canva's brand kit stores visual assets for design projects. Leadpages brand kits store visual identity plus brand voice plus business context, and feed all three layers into AI page generation. Canva helps you design graphics. Leadpages generates landing pages that convert, with your complete brand applied automatically.

Brand kits are included starting at $99/mo on the Grow plan. Multi-kit support and additional customization options are available on higher tiers.

The fastest path is auto-extraction from your website URL. If your brand lives on a website, Leadpages can pull it in automatically. You can also set everything up manually: enter colors, upload logos, select fonts, and define your brand voice.

Yes. When you A/B test page variants, all variants use the same brand kit. Your brand stays consistent while layout, copy, and design elements vary across variants. You test conversion approaches, not brand consistency. A/B testing is included at $99/mo on the Grow plan.

A complete brand kit includes three layers. First, visual identity: your primary and secondary colors, heading and body fonts, logos (primary, alternate, favicon), and button styles. Second, brand voice: tone keywords, personality description, writing style, vocabulary preferences, and example copy. Third, business context: your company description, industry, target audience, and value propositions. Leadpages brand kits store all three layers and feed them into AI page generation, so every page matches your brand visually and tonally.

In Leadpages, the fastest way is to paste your website URL. The platform auto-extracts your colors, fonts, logo, and brand personality using Brandfetch, CSS analysis, and AI. You review the results in a guided wizard, adjust anything that needs fine-tuning, and save. You can also build your brand kit manually by entering each element yourself. Once saved, your brand kit is applied to every page AI creates. The full setup takes minutes, not hours.