Leadpages CRO
Stop Splitting Traffic Evenly.
Start Routing It Intelligently.
Smart Traffic learns which landing page variant converts for which type of visitor, then sends them there. One click to turn it on. No rules to configure. No segments to build manually.
Hero Screenshot
The Nova editor with the “Let AI optimize this for me” button highlighted. The AI Optimization Plan panel is open showing a recommendation and one-click Apply button.
What makes this different
Built In, Not Bolted On.
One click to activate
Click "Let AI optimize this for me." Smart Traffic analyzes your traffic, generates a variant, and starts routing. You approve the plan. That's it.
AI builds the variant
You don't design or code a B version. Smart Traffic generates one based on your traffic patterns and page structure. Edit it if you want, or let it run.
Routes by visitor profile, not random chance
Each visitor is routed based on their device, traffic source, and whether they've been here before. Not a coin flip. A match.
No traffic caps. No per-visitor fees.
Run Smart Traffic on every page. Unlimited visitors. Your plan price is your plan price.
How it works
Three Steps. One Click. Zero Ongoing Management.
Click "Let AI optimize this for me"
Smart Traffic analyzes your page and traffic, then recommends an optimization plan with a rationale. One click to approve.
Screenshot: AI Optimization Plan
AI Optimization Plan panel with recommendation, numbered steps, and "Apply this plan" button.
Smart Traffic classifies and routes every visitor
Each visitor is categorized by device (mobile, desktop, tablet), traffic source (Google, Facebook, direct, other), and whether they're new or returning. They see the variant that converts best for visitors like them.
Screenshot: Visitor Classification
Incoming visitors being sorted by segment with arrows routing to different variants.
Your page gets smarter every session
Routing updates every 5 minutes as new data comes in. When a variant hits 95% statistical confidence, Smart Traffic can auto-promote it. On the Scale plan, it generates a new challenger and keeps testing. No manual intervention.
Screenshot: Routing Timeline
Experiment dashboard showing traffic allocation shifting over time + auto-promotion notification.
Why this matters
A/B Tests Treat Every Visitor the Same. That's the Problem.
| Without Smart Traffic | With Smart Traffic |
|---|---|
| 50/50 split, every visitor, every time | Each visitor routed to the variant that converts for their profile |
| Mobile Facebook user and desktop Google user see the same coin flip | Mobile Facebook users see the variant that works for mobile Facebook users |
| Test runs until you call a winner manually | Auto-promotes winners at 95% confidence |
| One winner for all traffic | Different winners for different segments |
| Testing stops after you pick a winner | Scale plan: generates next challenger and keeps going |
Built for two kinds of teams
Whether You're Optimizing Ad Spend or Running Without a CRO Team.
"I'm spending real money on ads."
You're running $10K+/mo across Google and Meta. Every visitor routed to the wrong variant is budget wasted. Smart Traffic sends Google visitors to the variant that converts Google visitors. Your ROAS improves without changing your ads.
"I don't have a CRO team."
Nobody on your team does optimization full-time. Smart Traffic generates the variant, segments the traffic, and routes visitors. You click one button.
FAQ
Common Questions
Your Paid Traffic Deserves Better
Than a Coin Flip.
One click to turn it on. AI builds the variant. Smart Traffic handles the routing. Your pages get smarter with every session.